It’s the End of History. No, I’m not implying that BrewDog’s beer served in a dead animal carcass is some kind of sign of the decline of Western civilization; End of History is the beer’s name. Boy, do I really want to try this drink. Yes, it’s $750 for a single brew, but it’s served in the dead, preserved body of a rodent, hare, or stoat. Oh yeah, it’s also 55 percent alcohol (even more potent than BrewDog’s 32 percent ABV Tactical Nuclear Penguin), so there’s always that.
The beer is the idea of BrewDog founder James Watts, who has made it his mission to shake up the beer establishment. Hence, End of History with its weird gimmick packaging and seriously strong flavor. Says Watts of his controversial beer, “to show people there is an alternative to monolithic corporate beers (and) introduce them to a completely new approach to beer.”