Wonderbra burst on the international scene in the UK with a brilliant advertisement featuring Eva Herzigova wearing the cleavage-enhancing brassiere, alongside the phrase, “Hello, Boys!”  The ad, one of the most famous in history, was something of a controversy when it first debuted thanks to the distracting effect of an underwear-clad supermodel some 30 feet high.  Now, in an attempt to top that, Wonderbra’s new billboard for its Full Effect bra is in 3D.

The Full Effect bra, which promises two cup sizes of improvement, features Brazilian model Sabraine Banado and the latest in 3D image technology. If the Herzigova ad caused accidents like crazy in 1994, what damage could an extra-distracting blurry billboard do for drivers?  And what of the dangers of 3D glasses out in the real world?  Accident-prevention groups are worried about this sexy ad’s distraction potential, not its controversial content.

“I remember that Herzigova picture very well – I was working at the Department for Transport at the time,’ said Institute of Advanced Motorists (IAM) spokesman Vince Yearley.  “In many ways this latest one could be more dangerous, as it’s 3D. For those motorists who don’t happen to have 3D glasses in their car – and most don’t – then as the image is slightly blurred, it will cause you to want to focus on it even more.  I think it will be a distraction for men and women on the road.  And you just need to lose concentration briefly while on the road and an accident could happen.”

Tags: Wonderbra, Full Effect, Wonderbra Full Effect Bra, 3D bra advertisement, 3D bra billboard, unusual billboards, unusual ads, gimmicks, 3-D ad, Sabraine Banado, advertisements, billboard might cause accidents, car accidents, billboard may cause car wrecks, Vince Yearley, Institute of Advanced Motorists, IAM

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