Oh, MySpace. Once, you were the big brother of the social networking world. You got all the attention, you got all the money, and you got all the glory. Now, like the older child after a few cuter, funnier siblings are born, you’re an afterthought. Facebook has taken your lunch money, and Twitter’s pushing you into a locker and giving you wedgies. However, MySpace hasn’t completely given up. Rather than remain a social networking website, MySpace is relaunching with a new look and a new direction as a social entertainment hub.
What exactly does that mean? Take it away, MySpace CEO Mike Jones! “We call this social entertainment. Everything about the new MySpace – from the layout and design, to the colour scheme, and even our logo – has been remade to deliver the best social entertainment experiences. The design puts content centre stage. It’s also smarter, providing you with a personalised experience by recommending content based on your interests.”
So, basically, MySpace is trying to become Digg, but with a social networking component. Or like what Digg used to be, minus the bury button. Or something. I don’t know what they mean by social entertainment, except to remind us that bands still use and love MySpace.
Image: Forbes
Tags: MySpace, MySpace relaunch, MySpace 2.0, new MySpace, new look for MySpace, social networking, social entertainment, MySpace relaunches as entertainment hub, MySpace entertainment hub, Fox Interactive Media, Mike Jones