Best Buy has a noble goal. The company wants to collect 1 billion pounds of ewaste over the next five years, and to help meet their goal, they’ve come up with a plan. Rather than simply selling new electronic goodiess and hope that when the time comes you’ll recycle them at a Best Buy store, Best Buy is launching an electronics buy-back program.
You buy your new tablet, laptop, netbook, post-paid cell phones, or television at Best Buy. In exchange for a modest up-front fee to enroll in the buy-back program, in two years Best Buy will collect your device and give you 50 percent of what you paid for it. It’s kind of like leasing a car, except most people don’t keep computers for 10 or 15 years as the lifespan of a computer is much more limited than that of an automobile. The only catch is the device has to be in good working condition; you get half your purchase price back, and Best Buy gets to refurbish, recycle, or resell your old consumer electronics.
“A program like Best Buy’s Buy Back should encourage higher consumption by early adopters and fast followers that are considering new technologies, because it gives them confidence that the electronic devices they have just purchased will have real value going forward,” said Stephen Baker, vice president of industry analysis for NPD Group.
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