In what is widely seen as the first real attempt by a major news organization to turn their print media empire into a digital media empire, News Corp has made tentative first steps into the world of delivering news to the wildly popular Apple iPad on a subscription basis with the launch of The Daily.  Available for 99 cents a week or $39.99 for a full year, The Daily is a tablet-only newspaper app from News Corp which launched yesterday.  Will iPad newspapers save journalism?  Maybe, maybe not.

The Daily is the first real attempt to marry ad sales to subscription sales without the backup of print media to turn to for added ad slots to sell.  Weirdly, it contains none of the elements of News Corp’s other properties, but is an entirely new thing.  That means no Wall Street Journal, no New York Post, and none of the elements of Rupert Murdoch’s other newspaper properties.  However, The Daily will be more like a newspaper in terms of having newspaper-style ads rather than banner ads.  Also, The Daily features sudoku puzzles and crosswords, just like a standard newspaper (though I’m not sure how you’d fill them out).

“Our aim is for the Daily to be the indispensable source for news, information and entertainment,” said News Corp kingpin Rupert Murdoch of his newest toy.  While The Daily will be an iPad exclusive for the near future, Murdoch’s goal is to be a universal news app as he added, “We will be on all major tablets.”

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