On the heels of yesterday’s announcement of an Apple subscription service, Google goes one better.  Not only did Google announce their subscription service, One Pass, the day after Apple’s announcement, Google’s One Pass is cheaper than Apple’s subscription service.  Google stole Apple’s thunder with the announcement timing, the favorable rates to publishers, AND the cheaper rate to consumers.

More importantly, remember all the complaining by content producers about Apple’s surcharge for their product?  Well, forget it.  Where Apple was taking 30 percent of the fees, Google is only taking 10 percent.  This crucial boost in revenue is expected to allow Google to recover its costs while still pushing out as much money as possible to content providers in an attempt to prevent them all from signing on to Apple’s subscription network.

Given that the iPhone and iPad crowd is growing day by day, and that it may end up being the very device that saves newspapers and the journalism industry as we know it, it’s important for publishers to sign onto whatever services they can.  I’d imagine companies will sign up for both, rather than simply picking one (even if the monetary returns from picking a side will be greater than splitting the difference).  After all, 70 percent of something is better than 100 percent of nothing.

Tags: Google, Google subscription service, Google One Pass, Google launches One Pass subscription service, Google launches subscription service, Apple, tablet and smartphone subscription service, Google launches subscription service for tablets and phones, technology, digital content, content distribution

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