Caesars Palace, the guardians of good taste in Vegas.

While it’s changed a lot since the bad old days of the 60’s and 70’s, Las Vegas isn’t known for its subtlety or high fashion.  Gaudy is business in Vegas, and business is good.  However, even Vegas has its taste limits, and a proposed Walgreens sign violates those limits, mostly due to the fact that it’s a gigantic sign measuring 322 feet wide and 60 feet high.  That’s right, kids; Las Vegas casinos are objecting to an animated shopping center sign on a Walgreens because it’s gaudy.

“If this was somehow going to enhance the Las Vegas Strip, drive tourism or produce a compelling marketing message, that would be fine,” said Jan Jones, senior VP of communications and government relations for Caesars Entertainment.  “But it’s none of those things. It’s gaudy for the sake of gaudy.  We hate it.”

The sign is supposed to be animated and will run along the whole facade of a new shopping center to go up near Caesars.  The center’s developers, BPS Partners, are seeking five zoning variances due to the sheer size of their giant sign.  It remains to be seen who will win this battle over good taste.

Tags: Las Vegas, Nevada, Jan Jones, Caesars Entertainment, Las Vegas Strip, Walgreens, Las Vegas casinos object to giant Walgreens sign, Walgreens on the Las Vegas Strip to feature giant sign,  322 feet wide and 60 feet high flashing sign for shopping center, giant shopping center sign, huge flashing sign offends Las Vegas strip, BPS Partners

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