It’s been a tumultuous summer for Netflix.

First the DVD rental/movie streaming site upset its customer base by raising the prices for its services, making its loyal fans choose to pay for streaming or for DVDs. Then it really created even more detractors by announcing a plan to completely split its services, placing all DVD related rentals on a new site called Qwikster while leaving the streaming portion of its services on Netflix. That went over about as well as New Coke, resulting in a huge uproar. The Netflix Facebook page received more than 27,000 comments. Most of those posting bemoaned the change. In addition to its popularity taking a hit, the monetary value of Netflix stocks plummeted, while the number of complaints rose.

Netflix just put out its third major press release of the last few months and this one reverses the company’s course on its plans to push all DVDs to Qwikster. The release also points out that the company has vastly increased its library of offerings thanks to new agreements with major studios and television networks. Maybe the company should have put this news out to excite the subscribers before trying to drastically alter its business model. Give the customer base some good news before hammering them with so many changes.

Honestly, even with all the changes, it’s still cheaper to subscribe to Netflix for a month than to go to the theater and buy snacks once per month.

For more fun doodles on Netflix mailing envelopes like the one at the top of the page visit Doodle Flix.

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