When it comes to American-style gluttony, there’s no better option than McDonald’s. What’s more American than a giant pile of fried meat and fried potatoes with a side of milky sugary goodness? Nothing, that’s what. However, first and foremost McDonald’s is a business, and part of running a business is catering to the tastes of the locals. In India, that means getting rid of the pork and beef options and leaning heavily on vegetables. In that spirit, McDonald’s is opening its first vegetarian-only restaurant in India; the company is attempting to boost its profile in India.
“It will be the first time we have opened a vegetarian restaurant in the world,” said McDonald’s spokesman Rajesh Kumar Maini. ”We have just 271 restaurants in India and across the world we have nearly 33,000. ”When you look at the potential of the country, it’s one of the top priority countries and we’re laying the groundwork for capturing the market. We plan to nearly double the number of outlets to 500 plus within the next three years.”
The city of Amritsar, India, is the site of the Golden Temple, one of the most holy sites of the Sikh religion. Religious authorities there forbid the consumption of meat in the holy site, hence McDonald’s is paring down its 50-percent meatless menu to no meat at all. After this opening, McDonald’s is going to launch a second vegetarian restaurant at Katra in Kashmir, near the Vaishno Devi cave that is a major shrine for the Hindu. Hence, absolutely no meat at either location. McDonald’s most popular menu item in India is the McAloo Tikki burger, a spicy fried potato patty burger.
Tags: mcdonald’s, mcdonald’s india, vegetarian mcdonald’s, first vegetarian-only mcdonald’s, Amritsar, India, fast food in India, McDonald’s in India, mcdonald’s with no pork or beef, golden temple, mcdonald’s to open vegetarian only restaurant near Sikh holy site, Rajesh Kumar Maini, Kashmir, Vaishno Devi, Katra, Indian vegetarian mcdonald’s