The numbers are in, and it looks good. A combination of early ad leaks, higher profile advertisements, and great sales has driven Thanksgiving shopping numbers to incredible heights. Thanksgiving sales have greatly improved over last year, which suggests that the economy is on the rebound. The renewed focus on a weekend of shopping, from Thanksgiving early sales, Black Friday, Small Business Saturday, and Cyber Monday has turned one day of sales craziness into a tiered, multi-day extravaganza of sales and shopping.
“I think the only way to describe the Thanksgiving openings is to call it a huge win,” said Matthew Shay, president and chief executive of the National Retail Federation. According to him, shopping “has really become an extension of the day’s festivities. There were more people shopping every single day of the weekend. Black Friday is a little bit different than historically, but it certainly is not dead.”
According to the NRF, 35 million people went shopping on Thanksgiving Thursday. On Black Friday, 89 million people hit the shopping centers and websites. Both those numbers are significantly than last year. Overall holiday shopping season sales are expected to be about $586.1 billion dollars. The average American shopper is expected to drop $749.51 this holiday.
Tags: biggest shopping day of the year, matthew shay, national retail federation, black friday shopping up, black friday shopping, thanksgiving shopping, 89 million people went shopping on black friday, 35 million people went shopping on thanksgiving night, cyber monday, thanksgiving weekend, holiday shopping sales expected to be 6.1 billion, thanksgiving shopping, holidays, shopping, the economy