People get tattoos for a lot of different reasons, but the primary reason is probably passion. People get tattoos to remember lost love ones, celebrate their passion, or show off their pride in their culture. Workers at a New York City brokerage must be pretty passionate about their jobs, because there’s a lot of company ink happening. At Rapid Realty NYC, workers are encouraged to get company logo tattoos.
Rapid Realty NYC CEO Anthony Lolli describes his workers as “passionate about the brand.” I’d imagine they’re also passionate about the extra 15 percent in commission they get for sporting a company logo tattoo. The company, which has franchises throughout New York, started the policy a year and a half ago when an employee got a tattoo to show off company loyalty and the trend has been growing ever since.
You have to admit, it’s a pretty good way to build a viral marketing campaign, and it’s a lot harder to lose than a sticker or a lapel pin.
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