When they created Twitter, company founders Biz Stone, Evan Williams, and Jack Dorsey–who sound like a start-up company, a bourbon, and a 19th century bare-knuckle boxer–must have had no idea how their little 140-character microblogging service would grow into something beyond their wildest dreams. Twitter has 200 million active users, and the users generate 500 million tweets a day. It’s a worldwide phenomenon, and it doesn’t seem to be showing any signs of slowing down. Twitter has officially decided to strike while the iron is hot and file an IPO with the Securities and Exchange Commission. That’s right, you will soon be able to buy Twitter stock.
Speaking at TechCrunch Disrupt, Mark Zuckerberg had some advice for the Twitter trio as they go through their IPO. Having been through a rough IPO himself, his advice to Twitter was, “You have to know everything about your company. You’ve got to stay focused on doing the right stuff.”
The company seems to have done that. Rather than being a one-note flame-out like Groupon, Twitter has been busy bringing in more partners, forging alliances with traditional media and broadcasting networks, working harder to attract promoted tweets, and they’ve even bought up a mobile publisher, MoPub, to allow businesses to buy advertising space more easily and efficiently. While the revenue stream remains under $1 billion, it seems like Twitter’s masterminds are working hard to plug up the holes in their business and turn their microblogging service from a fun toy into something worth investing in.
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