The FIFA World Cup is one of the richest events in sports, bar none.  The World Cup, soccer’s biggest event, draws hundreds of millions of viewers and is worth over $1 billion dollars just on the strength of sponsorship alone.  Those sponsors pay a lot for the privilege of branding the world’s sport, and they don’t want their name sullied by scandal.  McDonald’s and Coca-Cola have asked that Sepp Blatter step down immediately as FIFA president.

In case you’ve been living under a rock, FIFA is currently fighting off a scandal from all sides.  Corruption, bribery, collusion, and more have been FIFA’s traditional way of doing business, and the world is getting a little tired of that high level corruption and the assorted plutocrats involved.  However, the threat of jail hasn’t really stopped Blatter, who reigns supreme over his corrupt kingdom while no doubt lining his coffers with green folding sponsor money.  Now the sponsors are getting sick of it, and Coke is leading the way.  Unlike its recipe, Coke sees a need for change in FIFA leadership.

Said Coca-Cola, “For the benefit of the game, The Coca-Cola Company is calling for FIFA President Joseph Blatter to step down immediately so that a credible and sustainable reform process can begin in earnest.  Every day that passes, the image and reputation of FIFA continues to tarnish.  FIFA needs comprehensive and urgent reform, and that can only be accomplished through a truly independent approach.”

“While Coca Cola is a valued sponsor of FIFA, Mr. Blatter respectfully disagrees with its position and believes firmly that his leaving office now would not be in the best interest of FIFA nor would it advance the process of reform and therefore, he will not resign,” responded Sepp Blatter’s lawyers in a statement.

Tags: fifa, sepp blatter, coca-cola, coca-cola fifa, coca-cola tells fifa to fire sepp blatter, fifa sponsors want sepp blatter fired, coca-cola and mcdonalds want sepp blatter to step down, mcdonald’s, mcdonald’s and coke team up against sepp blatter, sports, soccer, football

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