Burger King is a company in crisis. Sure, all signs point to the company’s resurgence thanks to a 5 for $4 offer to get people into doors, but there’s still the perception that Burger King is America’s second (or third) fast food choice, and that won’t change any time soon unless Burger King changes it. Now, the Burger King is reaching out for the tube meat market. Burger King is adding hot dogs to its North America menus starting February 23.
The hot dog line will be called Grilled Dogs, and the company aims to take advantage of their flame-broiling grills by bringing the taste of an outdoor cookout indoors. The hot dogs come in two fashions, a classic dog (mustard, ketchup, relish, onions) and a chili cheese dog. The hot dogs themselves will be Oscar Mayer, so they’ll be instantly familiar to anyone who eats hot dogs, unlike earlier food experiments like pizza burgers.
“At some point, they tried popcorn,” said Alex Macedo, president of Burger King North America, about the company’s many menu changes. “They would give it away for free to guests in the restaurants. I wasn’t here, but I hear a lot about the popcorn days.”
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