Remember that awesome viral video of that office worker going completely insane? Well, as it turns out, that wasn’t just some great hidden camera footage. No, it was just your every day, run of the mill viral marketing campaign. Instead of selling computer products or pepper spray, it was just a video selling the upcoming movie Wanted, starring James McAvoy and Angelina Jolie.

Based off of Mark Millar’s comic book of the same name, the film is Russian director Timur Bekmambetov’s first Hollywood production. Bekmambetov is the mind behind the highest-grossing Russian film of all time, Night Watch, and its two sequels. That explains why the otherwise incomprehensible name ‘Timur Bekmambetov’ sounded familiar.

What does going bananas in an office and throwing computers around have to do with “one apathetic nobody’s transformation into an unparalleled enforcer of justice”? I have no idea, but I can tell you that since this video was posted everywhere on the Internet, we’ll all be talking about Wanted today. Kudos, marketers! You got us again!

Tags: viral video, marketing, wanted, mark millar, comic book, movie, angelina jolie, james mcavoy, timur bekmambetov, office worker goes insane, office rampage

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