Tiger Woods is back.  Following a self-imposed exile and a trip to rehab for undisclosed reasons, Tiger Woods is making his long-awaited comeback to golf at The Masters Tournament, the premier event on the PGA schedule, at the beautiful Augusta National Golf Course in Georgia.  Also along for the ride, apparently, is Earl Woods, Tiger’s father.  Earl is back and featured prominently in a new Nike ad heralding Tiger’s return to golf, despite having been dead for nearly four years.

Yes, we all know about Tiger’s many mistresses.  We know about Tiger’s dirty text messages.  We know all of Tiger’s dirty laundry.  We also know how much Earl meant to his son, and how Earl is the one that really drove Tiger to greatness.

The ad, from Wieden+Kennedy, is the centerpiece of Nike’s opening salvo in the fight to return Tiger to respectability.  Unfortunately, the ad (which features a depressed, gray-scale Tiger set to his father’s voice over) is also incredibly tasteless, at least to me.  To abuse a person’s relationship with his father… to abuse the father’s memory in this way, to sell some freaking golf clubs and hats… the whole thing just turns my stomach.  It’s worse even than seducing your 22-year-old neighbor, Raychel Coudriet. If Tiger signed off on this, he’s a bigger dirtbag than I thought.

Tags: commercials, unusual commercials, Earl Woods, Tiger Woods, Nike, The Masters Tournament, Masters, Augusta, Georgia, new commercial features Tiger Woods’ dead father, Wieden+Kennedy, ads, unusual ads, golf, PGA

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