Before Google, Yahoo! was the do-it-all web portal of choice for everyone not using AOL.  I have a friend who met his wife thanks to the personal ads of Yahoo Personals, so apparently those ads worked for someone.  Unfortunately, if you’re one of the hold-outs still paying for dating Yahoo style, you’re out of luck:  Yahoo Personals is going to close on July 21.  You can either close down your profile, or get transferred to Match.com.  There are other options, of course, but those will be the two most commonly used.

Yahoo’s problem was that other people came along, doing what they did, but they either did it better, had a better gimmick, or were free.  Or, perhaps, a combination of all of the above.  Either way, so long as there are people, there will be personal ads.  You can rest assured you won’t have to turn to meatspace for your dating needs ever again.

Tags: Yahoo, Yahoo Personals, Yahoo to close personal ads section, Match.com, Yahoo Personals to go paid, Yahoo Personals sold to Match.com, Yahoo Personals to close on July 21, personal ads website, dating website, dating service

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