The response was instantaneous and overwhelmingly negative.  When clothing store chain The Gap redesigned their iconic logo, everyone pretty much hated it and were not shy about expressing criticism online.  After a week-long beating via social networking websites, lots of viral parodies, and general humiliation, The Gap is announcing a mea culpa and are going back to their original, iconic logo.

“We’ve been listening to and watching all of the comments this past week.  We heard them say over and over again they are passionate about our blue box logo, and they want it back.  So we’ve made the decision to do just that – we will bring it back across all channels,”  said Gap’s North America president, Marka Hansen.  “We’ve learned a lot in this process.  And we are clear that we did not go about this in the right way.  We recognise that we missed the opportunity to engage with the online community.  This wasn’t the right project at the right time for crowd sourcing.  There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way.”

All it took was public humiliation and thousands of wasted dollars for The Gap to learn its lesson.  Remember this day well, Old Navy.  You don’t want to fall into the Gap Trap.

Tags: The Gap, Gap, Gap gets rid of new logo, Gap logo, Gap goes back to old logo, logos, redesigned logo, Marka Hansen, Gap goes back to normal logo, Gap logo controversy

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