On the 25th anniversary of the NBA’s banning of the Air Jordan shoe (due to its colorful nature), the company has also banned another shoe company’s line of products.  However, these shoes weren’t banned due to color, they were banned due to their technological superiority.  For the first time in 64 years, the NBA has banned a performance-enhancing shoe called the Athletic Propulsion Labs Concept 1.  According to the National Basketball Association, the shoes are an unfair competitive advantage, and the company could not be happier.

An anonymous senior NBA official was quoted as stated, “League rules regulate the footwear that players may wear during an NBA game.  Under league rules, players may not wear any shoe during a game ‘that creates an undue competitive advantage (e.g., to increase a player’s vertical leap).’  In light of that rule…players will not be permitted to wear the APL shoes during NBA games.”  Cue the bragging from Athletic Propulsion Labs founders Adam and Ryan Goldston, whose Concept 1 shoes boosted vertical leap by an average of 3.5 inches in testing.  Beat that, Converse!

“Our proprietary Load ‘N Launch Technology has managed to accomplish something never before achieved in the athletic footwear industry:  a product that makes you jump higher instantly,” said APL co-founder and former USC basketball player Ryan Goldston.  “The Load ‘N Launch device is implanted in a cavity in the forefoot of the shoe and serves as a ‘launch pad’ by taking the energy exerted by the player and increasing lift with the aid of an intricate, spring-based propulsion system.”

Tags: NBA, National Basketball Association, shoes, athletic shoes, NBA bans athletic shoe company, NBA bans first performance-enhancing shoes in 64 years, NBA bans Athletic Propulsion Labs shoes, Load ‘N Launch Technology, Athletic Propulsion Labs, Concept 1, shoe bans, performance-enhancing shoes, weird science, shoe technology, Adam and Ryan Goldston

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