Without a doubt, it’s the world’s most expensive domain name.  Not that anyone has ever used it for anything, but like a lot of short, snappy domain names, it’s incredible valuable.  It’s sex.com, bought by the now-bankrupt firm Escom LLC in 2006 for $12-$14 million dollars.  Four years later, Escom is bankrupt and had to sell their most valuable asset.  Sex.com was sold at auction to Clover Holdings Ltd. for $13 million dollars, which means that the digital property bust hit as hard as the actual property bust, since the domain lost value over 4 years.

The middle-man for the sale, Sedo.com, is expected to take a percentage of the sale.  There were 12 other interested bidders, but Clover Holdings was the top dog.  If the domain didn’t sell, it was expected to go up for public auction next week.  There’s no word on what Clover Holdings plans on doing with it, but if they’re anything like Escom, they’re just going to sell ads on it and eventually go bankrupt.  Rumor has it, at one point, the owner of sex.com was making between $50 and $500,000 per month based on ad sales.  These days, who knows what you can get for it?  Internet names are more valuable than ever.

Tags: world’s most expensive domain name, domain auctions, sex.com, domain name sells for million, sex.com sells for million dollars, Escom LLC, Clover Holdings, Sedo.com, domain auctioned for million dollars

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