When general manager Nick Ginetta wanted to boost sales at his Nissan dealership in Sanford, Florida, he took a look around at his customers. Who were buying the pickups at Nations Trucks, and how could he encourage them to open their wallets during a time of recession? Well, after studying his clientele, Ginetta came across the magic idea: buy a truck, get an AK-47 for free.
Lo and behold, the promotion is working like a charm. Nations Trucks has doubled its business since the store instituted the $400 gun voucher, which can be put towards the purchase of any gun (also available in check form if you don’t want a gun, or already have too many). The promotion kicked off on Veterans Day and runs until the end of November. Customers seeking to get the $400 gun voucher must pass a background check and all other appropriate firearms regulations before receiving their weapon of choice.
Said Ginetta of his customers, “My buyer is absolutely a gun owner, no question.”
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