Not content to leave the shopping game to the likes of eBay and Amazon, Google has decided to enter the crowded world of e-commerce, but they won’t be opening up a store front any time soon.  Instead, Google is launching a fashion and shopping website called Boutiques.com, which basically acts as a middle man between the web surfer and the preexisting e-commerce website for various fashion labels.

If you’re looking for a black, one-shoulder dress, you punch that into Boutiques.com‘s home page, then search.  Using a combination of human curators, visual recognition, and search algorithms, Boutiques.com finds that same color and style across a variety of shopping websites, similar to Like.com (which Google bought for $100 million dollars in August).  Google funnels the traffic to the listed stores in exchange for placement fees, pay-per-clicks, or a kick-back on purchases.  Google consulted with a hundred hip fashion designers, retailers, and celebrities to help determine just what is stylish and how to organize fashions.

Unfortunately for fashion-conscious fellas and international jet-setters, Boutique.com currently only works with women, and is only operational in the United States.  It is expected to expand in the future.

Tags: Google, Boutiques.com, Boutiques website, Google launches Boutiques.com, Google launches shopping website, shopping assistant website, e-commerce website, Google launches fashion website, online shopping engine

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