There are competing expressions when it comes to power. As has long been said, it’s good to be the king. However, the other end of that spectrum is the old maxim, heavy is the head that wears the crown. Google is the undisputed king of online searches, thanks to its brilliant algorithms. That’s all well and good, but it also makes Google a target for the EU’s antitrust regulators. EU antitrust investigators have launched a probe into Google’s business practices to ensure they aren’t abusing their dominant market position.
What does this mean for Google? Well, very little, at least right now. The EU launched their investigation into Google after “complaints by search service providers about unfavourable treatment of their services in Google’s unpaid and sponsored search results coupled with an alleged preferential placement of Google’s own services.” A company named Foundem believes it is being discriminated against by Google’s search technology; Google maintains that Foundem is a web content duplicator and ranks them lower as a result of that lack of original content.
A business group named ICOMP, which includes Foundem and several other complainants, is behind the investigation of Google both here and in the EU. Said ICOMP’s legal adviser, David Wood, “This is not just about search results. This is about the whole ecosystem of doing business with online content, online advertising companies, and software companies.”
Tags: EU, European Union, Google, Google antitrust probe launched, Google investigated by EU for antitrust law violations, antitrust laws, Google investigated for antitrust violations, abuse of market position, Foundem, Google faces antitrust investigation, online search engine, ICOMP