Marketing a product is a tricky thing. You want to make it appealing, but you also have to have a hook that suckers consumers into buying your product.

Thus back in the 1970s, Avon put out a perfume in a lapel pin container shaped like a skunk. Go figure their reasoning behind it, but they did and apparently at least a couple of people bought it because you kind find the perfume pins on ebay of course.

In the new millennium, there’s a similar scenario happening. It doesn’t involve a cute-but-smelly woodland creature, but it does involve famous athletes.

It seems perfumers, or at least marketers, believe we want to smell like famous athletes. Now, I don’t know about you but, when I think of how athletes smell, my olfactory senses are usually assaulted by the overwhelmingly unappealing scent of sweat and body odor. Yeah, that’s what I want to smell like.

There are even earthworms that smell better than the average or all-star athlete.

No matter the reasoning, the list of athletic aromas continues to grow. Just recently LA Laker Lamar Odom and his reality-show celebrity bride Khloe Kardashian put out a unisex fragrance named Unbreakable. Odom’s teammate Ron Artest even spritzed himself and a sports reporter with the scent during a postgame interview.

Lamar isn’t the first, and probably won’t be the last to come out with his own aroma. We can probably credit another NBA player with starting this trend. Remember back in his heyday day Michael Jordan added a cologne to the long list of things he put his name on.

Everyone from famous soccer players to shortstops have a scent they want to sell you.

The Sports Pickle has a complete rundown of athletic aromatics.

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