Carol Bartz intently studies the want ads, looking for a new CEO job.

It’s a move that’s been a long time coming.  As the company has bled market share and lost money, Yahoo has been floundering for awhile.  Despite her experience, Yahoo CEO Carol Bartz has done nothing but make the problem worse, and on her watch stock prices have fallen and Yahoo has continued to limp along while competitors top them in their core businesses.  Well, it finally happened.  Yahoo has fired CEO Carol Bartz; Chief Financial Officer Tim Morse will take over as interim CEO until a replacement can be found.

Increasingly, Carol Bartz has been criticized by Yahoo’s board of directors for some of her moves, and at times she apparently seemed like she didn’t understand Yahoo’s business.  For example, she killed Yahoo Personals (rather than selling them off), then spent a fortune to buy Associated Content without any real idea of what to do with it.  No wonder she’s out; Yahoo is still looking for ways to grow and expand and change its fortunes, and that means it’s still for sale, Microsoft.  Upon the news of Bartz’s ouster, Yahoo’s stock rose 6% to $13.72 in after-hours trading.

Really, this isn’t Bartz’s problem.  She’s a victim, not a cause.  This company is going down the tubes, and unless they find a real Svengali or stumble upon some game-changing new business, their decline will continue.  Yahoo’s juice from the early 00’s is long gone.  They’re just another search engine/website now, and their inability to turn their market share into dollars will be their undoing.  Yahoo’s much more important as a name than a company now.

Tags: Carol Bartz, Yahoo, Yahoo fires CEO, CEO fired by Yahoo, Carol Bartz fired, Carol Bartz fired by Yahoo, Yahoo changes CEOs, Yahoo for sale, Yahoo to be sold, Tim Morse, Yahoo board of directors fires Carol Bartz, search engines, technology, web companies

I’ve never had a problem eating food from a gas station.  Just two weeks ago, I ate a couple of hot dogs purchased from a gas station.  They were delicious.  That’s not the first time I’ve eaten gas station food, and I doubt it will be the last.  There’s nothing like a fun food novelty. […]

Commissioner Roger Goodell gathered 32 NFL owners for one big question.  One of the league’s most wanderlust-stricken franchises is looking to move again.  The Oakland-Los Angeles-Oakland Raiders, tired of gutting it out in a run-down stadium, were once again looking for greener pastures.  Only the Miami Dolphins refused to cooperate.  With a vote of 31-1, […]

In 2006, an injury to Dallas Cowboys starting quarterback Drew Bledsoe opened the door for an undrafted free agent by the name of Tony Romo to take the helm of America’s Team and lead the Dallas Cowboys to an early playoff exit.  Bledsoe went from starter to afterthought in a season.  Now, the circle continues […]

For 89 years, Oscars has never had a major mistake.  The last few Oscars might have had a few flubs, but at least they never got the most important category of the night wrong.  Well, that’s now changed, all thanks to OG Bonnie and Clyde legends Warren Beatty and Faye Dunaway.  When Faye Dunaway called […]

Tom Brady has been wildly successful, if controversial.  He’s the first quarterback ever to win five Super Bowls and only the second player to do so after Charles Haley.  Unlike Haley, Brady won all his Super Bowls with the same team, the New England Patriots.  The only thing that seems to be able to stop […]

Ben Affleck, no matter what you might think of him, is a talented actor and director.  He’s got the goods, but he’s smart enough to know when he’s in over his head.  All along, since he took on the mantle of Batman, he’s had his eyes on writing, directing, and starring as the Caped Crusader. […]

In May, students for the for-profit American College of Education were running into some problems.  Their access to email accounts and course information was locked down by Google, who had disabled their accounts.  The reason why?  A fired IT worker for the American College of Education locked the school out of their Google cloud account. […]