The creepy little girls from Paranormal Activity 3.

If you thought the only records being broken this weekend were on the football field, think again.  At the movie theater, another long-time record was being smashed.  The movie Paranormal Activity 3, the third movie in which a family is harassed by demons while video taping all the action, had itself a pretty good weekend thanks in no small part to the approaching Halloween season.  Paranormal Activity 3 landed a $54-million-dollar debut at the box office, making it the highest-grossing October movie of all time.  Not only did it beat Jackass 3D‘s $50-million-dollar take last year, it also topped Paranormal Activity 2‘s $40.7 million as the best debut of the PA series.

“Ultimately, it gets back to why there’s still a theatrical business, why people still go to the movies,” said Don Harris, Paramount’s president of distribution. “We want to laugh in a group, we want to be scared in a group, people like to cry in a group in the dark where nobody can see them crying.  It’s all the reason movie theaters exist and this genre has always been front and center.”

Another reason why Paranormal Activity 3 did so well?  It’s the best movie of the series overall, even better than the first Paranormal Activity.  The PA3 trailers were great, and gave away none of the movie’s actual action.  Directors Henry Joost and Ariel Schulman, of Catfish fame, are great at blurring the line between fiction and reality, and the movie itself was packed with visually-interesting scares from the opening bell.  I highly recommend it for anyone who likes to be scared, or to watch other people be scared.

Tags: Paranormal Activity 3, Paranormal Activity 3 grosses million dollars, largest October debut ever, Paranormal Activity 3 breaks October box office record, Don Harris, Henry Joost, Ariel Schulman, Paranormal Activity, Jackass 3D, Paranormal Activity 2, movie debuts, Hollywood, horror movies

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