Every year, one of the most-watched programs is the final game of the NFL season. The Super Bowl is a great excuse for parties, gathering with friends, eating and drinking too much, and generally squeezing in a non-holiday holiday in the middle of the worst month of the year. There’s a reason networks spend billions of dollars to get their hands on the Super Bowl, and with good reason. This year’s Super Bowl attracted a record number of viewers. Super Bowl XLVI (or 46) was watched by a staggering 111.3 million viewers.
For the seventh year in a row, the Super Bowl’s ratings improved. For the third year in a row, the Super Bowl telecast brought in over 100 million viewers. Four of the five most-watched television programs of all time are Super Bowl telecasts (the other is the MASH finale). Super Bowl XLVI drew a staggering 40.5 rating among viewers ages 18-49, building upon the record-shattering success of Super Bowl XLV and XLIV.
For NBC, it was a hugely beneficial television event; the ratings for the post-Super Bowl debut of reality competition The Voice drew 36.7 million viewers; it was the highest-rated non-sports cast in six years. It’s a Nielsen victory for everyone on NBC’s Super Sunday.
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