The Apple products are coming from INSIDE THE HOUSE!

People love Apple products.  From the game-changing iPod to the iPhone and the iPad, Apple has made a fortune finding niches to fill with its products.  Between popularizing MP3 players to putting the smart phone into the hands of hipsters, Apple has managed to become a consumer electronics company and not a computer company.  According to CNBC’s All America Economic Survey, 55 million American households have Apple products inside them; that’s HALF of the United States!  It averages to 1.6 Apple products per household in the entire country!

“It’s a fantastic business model — the more of our products you own, the more likely you are to buy more,” said Jay Campbell, vice president of Hart Research Associates, the company that did the survey for CNBC.  “Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”

The most interesting result of the survey isn’t that half of US households have an Apple product inside them.  The interesting part was the belief that if you bought one Apple product, you averaged three Apple products within your household.  Buying one thing makes you buy two more things?  That’s pretty effective marketing right there.  I guess all those gateway iPods years ago really broke down the door for Apple.

Tags: apple, half of all us households have an apple product, apple products, 55 million homes have an apple product, america has 1.6 apple products per household, ipad, ipod, iphone, mac, computers, technology, apple technology is in 55 million households, jay campbell, hart research associates, apple facts

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