Professional sports are returning to Brooklyn for the first time since the Dodgers abandoned the borough for Los Angeles, and Mikhail Prokhorov is doing his best to ensure that the return to Brooklyn comes with a bang, not a whimper.  The formerly New Jersey Nets have a new arena, the Barclays Center, a new color scheme, and a new logo to celebrate their new home.  The first Brooklyn Nets material went on sale early this morning, showing off the new logo.

“We thought it kind of represented Brooklyn.  It’s simple.  It’s crisp.  It’s kind of classic.  It’s urban.  We thought it’s New York,” said Irina Pavlova, president of owner Prokhorov’s sports and entertainment venture.

Interestingly, the B logo was chosen not by Prokhorov, but by minority owner, rapper, and chicken mogul Jay Z, who pushed hard for the simple B over the other suggested BK logo.  I have to admit, the B looks pretty sharp, as does the team’s simple color scheme.

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