Hawkeye, Captain America, and Black Widow guard Marvel's money vault.

When Marvel started the process to create an Avengers movie, it was a bit worrisome.  After all, The Avengers combines four franchises, Iron Man, Captain America, Thor, and The Hulk (also Hawkeye and Black Widow), which would mean at least establishing franchises for two new characters in the wake of the two moderately successful Hulk films and the $1.2 billion dollar Iron Man franchise.  As it turns out, Disney/Marvel‘s gamble has paid off handsomely.  Marvel’s The Avengers, AKA Avengers Assemble, smashed box office records on its opening weekend to the tune of $200.3 million dollars.

Along the way, it broke records both American and International, including the highest-ever opening in Russia, Mexico, Brazil, Argentina, Ecuador, Peru, Central America, Bolivia, Hong Kong, Malaysia, New Zealand, and Philippines.  It took second in America’s one-day box office gross record on Friday, bringing in $80.5 million.  It broke the record for Saturday as well, taking home $69.7 million.  The movie’s $50.1 million on Sunday was the biggest Sunday release ever, unsurprisingly.  It was the fastest movie to $100, $150, and $200 million at the box office in movie history.

The trailer was marketing brilliance, and the movie itself must have also been great, as it earned a nearly-impossible A+ on CinemaScore and has gotten great word-of-mouth.  I’m sure timing its release for Free Comic Book Day weekend was both intentional and a boon to the movie.

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