ICANN CEO Rod Beckstrom, pimping new top-level domains.

It has been clear for awhile that .com has been running out of domain space, and non-Latin domain names have been helpful, but not perfect.  As competition increases and the price for domain names goes up, the Internet Corporation for Assigned Names and Numbers (ICANN) has decided to lighten the load and release more generic top-level domain names for sale.  Cue the feeding frenzy.  A staggering 1930 applications for new top-level generic domains names were filed, each at a cost of $185,000.  Companies like Amazon and Google led the way.

“A 60-day comment period begins today, allowing anyone in the world to submit comments on any application, and the evaluation panels will consider them,” said ICANN Senior Vice President Kurt Pritz via email.  “If anyone objects to an application and believes they have the grounds to do so, they can file a formal objection to the application.  And they will have seven months to do that.”

Some companies, like Apple, kept it specific (Apple filed for .apple).  Others, like Google, just kind of applied for everything (Google filed 101 applications according to some sources, for things like .music, .app, .google, .game, .movie, .dog, and many many others).  In cases in which two companies both want a top level domain, they will be expected to negotiate with one another; if that fails, ICANN will hold an auction for the domain in question.

Tags: icann, rod beckstrom, domain names, top level domains, new top level domains put up for sale, icann sells new top level domains, top level domains unveiled, internet corporation for assigned names and numbers, google files for 101 new top level domains, kurt pritz

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