Jeff Bezos shows off the Kindle Fire HD.

When the Amazon Kindle debuted in 2010, there were multiple retailers lined up and waiting for the chance to sell Kindles to America, including Best Buy, Walmart, and Target.  Well, as Amazon’s business has grown and big box retailers have struggled to keep up with ease of use and lower prices, those Kindles look increasingly bad on the shelves.  In May, Target dropped the Kindle from its product line, and now Walmart is following suit.  When the Kindle backstock sells at your local Walmart, it’ll be gone for good.

The reason?  Competition, of course.  Amazon is increasingly becoming a competitor to Walmart, Target, and other retailers thanks to the ease of online sales, so why would Walmart and Target want to help fatten Amazon’s bottom line by selling their products?  Even if customers really want the new line of Kindle Fire tablets and upgraded e-readers, they’ll have to turn to Amazon to get those rather than the shelves of Wally World.

“Our customers trust us to provide a broad assortment of products at everyday low prices, and we approach every merchandising decision through this lens,” said a Walmart spokesman; an Amazon spokesperson refused to comment.

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