Facebook’s Paper is a brand-new, very popular app.

With pictures and photos and shares and streaming and all that stuff, keeping up with a Facebook account can be difficult.  That’s one of the reasons why I cut the cord; however, ten years on, Facebook remains one of the most important ways to keep track of everyone and everything, and I’ve actually been inconvenienced due to my lack of Facebook account over the years.  (No, seriously, stop laughing.)  Facebook is going to make things a little easier on the cluttered mind thanks to a new app designed to make everything simpler.  Facebook has launched Facebook Paper, a newsreader app designed to make following your friend feed less complicated.

Paper is the first product from Facebook’s Creative Labs, which was set up last year.  Apparently Facebook is going to both buy apps like Instagram, and build them, and figure out what to do later with all of its independent apps.  Paper mimics other news readers, like Google Current and Flipboard, with a customizable, photo-based layout that also allows for full-screen reading, easy sharing, easy scrolling, and so on.  A better way to manage all that information, and a better way for Facebook to mine your data for information in the same easy-to-use package.

This may be the end of the line for the Facebook app itself, as Paper does a lot of the same things the Facebook app does, but better.  Perhaps not, since the Facebook app is tied into so many other of Facebook’s standalone apps.  I’m sure Facebook has some sort of endgame, I’m just not sure what it is yet.

Tags: news apps, news reader apps, reader apps, facebook, facebook apps, facebook paper, facebook paper newsreader app, facebook paper app launches, facebook paper reader app, technology, social networking, facebook creative labs

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