Wave goodbye to BVO.

With its closely-guarded secret recipe, you’d think that Coca-Cola’s products were inviolate.  The same ingredients in Coke are the same ingredients Coke has always used, and that’s that.  Well, that’s definitely not the case.  Coca-Cola has no problems tinkering with its recipe to save money, like switching from sugar to corn syrup, and removing potentially dangerous caramel color.  However, Coke’s products will be getting changed again to wipe out another frequent source of consumer health complaints, brominated vegetable oil or BVO.  Coca-Cola will be changing some of its drink recipes to remove BVO from the North and Latin American markets.  Coca-Cola will be swapping the offensive BVO for sucrose acetate isobutyrate or glycerol ester of rosin.

“All of our beverages, including those with BVO, are safe and always have been – and comply with all regulations in the countries where they are sold,” said a statement from Coca-Cola spokesman Josh Gold.  “The safety and quality of our products is our highest priority.”

BVO is allowed in the United States and Latin America, but is banned in most of Europe and Asia.  BVO is found in Powerade, Fanta, Mountain Dew, and Amp Energy Drink currently.  Some flavors of Powerade have already changed to one of the other options.  Pepsi removed BVO from Gatorade last year.

Tags: coca-cola, bvo, brominated vegetable oil, coca-cola to remove bvo from drinks, coca-cola to remove brominated vegetable oil from drinks, unusual ingredients, food and drink, controversial food ingredients, josh gold, sucrose acetate isobutyrate, glycerol ester of rosin

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