The FDA has been actively trying to regulate the electronic cigarette industry, but they’ve had some difficult getting all their ducks in a row even after announcing they’d regulate the nicotine delivery systems. The wheels of government move slow, and apparently the federal government is taking too long for the leadership of various state governments. A group of 29 attorney generals have written the government asking to strengthen e-cigarette rules.
The biggest change would ban flavored e-cigarettes, which would bring those explosive devices in line with the rules for regular cigarettes; the FDA banned all flavored cigarettes (minus menthol) in 2009. They also want to limit advertisements in ways similar to the way ads are regulated for cigarettes, even though e-cigarettes don’t have any tobacco content, just that sweet, sweet nicotine that addicts need and some water vapor.
“E-cigarettes have all the addictive qualities of regular, combustible cigarettes, yet they are completely unregulated by the FDA,” said New York Attorney General Eric T. Schneiderman. “While we applaud the FDA’s proposal to start regulating these tobacco products, it falls far short of what is needed to protect our youth. Each year, electronic cigarette companies spend millions of dollars advertising their product — often on prime-time television — glamorizing smoking in the same way combustible cigarettes did before those commercials were banned.”
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