After a month on the market, Call of Duty: Black Ops had already sold over $1 billion dollars worth of sales.  It would go on to sell over 25 million copies and become the best-selling video game of all time.  It goes without saying that Black Ops was a huge success for Activision Blizzard.  The latest version of Call of Duty—Modern Warfare 3–sold $1 billion worth of sales in only 16 days.  It is believed that MW3 has sold 16 million copies and is still the top-selling video game out there, thanks to a stellar marketing campaign featuring superstars like Sam Worthington and Jonah Hill, among others.

“What is exciting is it seems as though people who never played a video game before are looking at Call of Duty and saying, ‘OK, this is the one I want to play,’ ” says CEO Bobby Kotick.  “This is a mass medium.  It has arrived.”

You can’t debate the cultural impact of the Call of Duty series these days, that’s for sure.  From blaming college football losses on video games to Call of Duty Jeeps, this has become a full-fledged thing.  Video games are as big or bigger now than they were in the glory days of Sonic The Hedgehog and the Super Mario Brothers.  More importantly for companies like Activision Blizzard, it’s console gaming, not hand-held phone gaming AKA real gaming.

Tags: Call of Duty Modern Warfare 3, Call of Duty, Modern Warfare 3, Call of Duty Modern Warfare 3 makes over

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