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Unusual Stuff

How to Keep your Reader’s Attention to the Very Last Word

Posted 1/17/2008 12:56 pm by and RJ Saddler

reading1.jpgThe majority of writers want to have their stories/articles read and enjoyed thoroughly. If you’re a journalist or blogger, talent is essential to writing successfully, but there are ways to help your readers stay interested to the very end. This article gives advice on how to make your words, literally “unputdownable.”

Here are a few suggestions:

Use ellipses-When writing a short article or blog post, using ellipses entices the reader to finish the article in one sentence. Using periods or exclamation points creates a hard-stop in the reader’s eye-scanning and thought-process, which gives them an opportunity to opt-out of the rest of the article.

Peak Curiosity-Ask a question or set up the story to build curiosity, but don’t reveal anything until the end.

Insert the “more” tag in the middle of a sentence-Because you place the link in the middle of a sentence, users are more likely to click through to finish the sentence, and then, the article.

End every paragraph with a teaser-End your paragraphs with a hint of what will be revealed later in the article. Just as TV shows and News stations give you a preview of stories or content coming later, the reader will want to continue the article to get to the next paragraph.

Manipulating your text to make it more compelling is a great way to increase viewership, but be careful of how often you do so, because readers could easily become annoyed. So, lay the foundation for an entertaining and inspiring article, and use these helpful tips can take care of the rest!

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