The show needed a simple 1.5 in the ratings to be successful.  Anything higher than a 1.8 was to be considered a wild success for the experiment that is The Jay Leno Show.  The show was averaging a 1.98, meaning that the show was successful and raking in the cash for NBC.  However, that didn’t exactly help NBC’s local affiliates, who were losing ratings in their 11:00 nightly newscasts.  Because of that pressure from the partner stations, Jay Leno’s prime-time talk show is off the air starting February 12.   However, that’s not the end for Jay; he’s getting moved back to 11:35.  That’s where NBC’s Tonight Show has always been.  How’s that going to work out?

So, starting on March 1, 2010, Jay Leno gets half an hour from 11:35-12:05, The Tonight Show with Conan O’Brien gets moved back to 12:35, and Late Night with Jimmy Fallon gets pushed all the way back to 1:05 AM.  That’s pretty late night for Late Night.  No word on what’s going to happen to Last Call with Carson Daly.  Apparently, Conan’s contract allows NBC to start The Tonight Show as late as 12:05 for sportscast overruns and such, so they’re using that loophole to drive Conan back half an hour.  He keeps the name, but loses the timeslot.

I don’t know how this could be successful for anyone involved.  If you want Jay back on The Tonight Show, just pay Conan to leave.  If you want to keep Conan, you might have to let Jay go (or give him a daytime talk show).  If you want to commit to the experiment, then stop shuffling shows around and do it.  Either way, NBC is struggling in terms of live viewers, even if Heroes is popular online.

Tags: The Tonight Show, Jay Leno, The Jay Leno Show, Jay Leno canceled, NBC, television news, Leno being moved to 11:35, TCAs. Television Critics Association

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