Google has not stopped trying to expand its business.  Having conquered the Internet search landscape, they now use their many billions of advertising dollars to expand, either by buying up properties they’re interested in or launching new businesses in foreign industries.  It’s all about expanding their lucrative advertising base.  That’s why Google has apparently partnered up with Sony, Intel, and Logitech to build Google TV.

It’s a prototype system that connects to the television to allow users to surf the Web and stream video content directly from their televisions, either as a stand-alone box, part of a Blu-ray player, or as a component built into the television itself.  It’s powered by Intel’s Atom chipset and runs off Google’s open-source Android operating system, the kind used in Google’s smart phones.  Logitech provides the keyboards and other control systems.  Dish Network has offered its services as a beta-testing market.

Every time I hear about another box designed to hook the TV to the Internet for video-watching purposes, do you know what I think of?  Web TV.  It seems like they were the first people to decide that the TV and the Internet should be friends, but they were about 10 years too early to make it work how people want it to work, I.E. fast.  It must suck to be them right about now.

Image:  CNET

Tags: Google TV, Google, Sony, Intel, Logitech, Google to launch TV peripherals, television, videos, Google brings online videos to television, set-top box for internet access, Android

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