Those bitter former rivals, Facebook and MySpace? Well, they’re not so bitter anymore. Given that Facebook is serious business while MySpace is rapidly becoming an after-thought, MySpace is shifting its business model from being anti-Facebook to being as pro-Facebook as possible by allowing users to sync up MySpace and Facebook status updates. Is it a last-ditch attempt to stave off user flight? Possibly so.
However, MySpace isn’t publicly worried about becoming an after-thought. “People use different social networks for different things,” says MySpace director of product management for stream Jen Ruffner. MySpace has previously latched onto Facebook via Facebook Connect for its Fan Video service, and has already launched a similar Sync for Twitter.
Interestingly enough, the service is only one way at the moment. Facebook users can share to MySpace, but MySpace users can’t share to Facebook. At least, not yet; that’s in development. MySpace, showing its desperation a bit, just wanted to get Facebook synchronization up and running as quickly as possible.