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Justin Bieber Launches Unisex Fragrance Line

Posted 10/26/2010 7:00 am by

Is there any industry Justin Bieber won’t get involved in?  Apparently not.  Just a few days after Bieber announced his collection of nail polish, now he’s back to the beauty industry.  Justin Bieber and his camp have just announced a Justin Bieber unisex fragrance line.  Bieber has teamed up with Etoile Nation Beauty to roll out a line of scented dog tags and wristbands infused with Justin’s first fragrance, My World.  This kid is freaking EVERYWHERE.  The Bieb cannot be stopped!

Where are the products going to debut?  Why, Walmart, of course.  The scents are expected to debut on November 26, just in time for Black Friday, and Bieber would like the world to know he was personally involved with picking the scents for the fragrance.  “They actually brought me a bunch of stuff to smell today,” Bieber said.  “One of them smelled too young, too fruity.  One was really good.”

His possible inspiration for the perfume game, aside from the big bag of money Etoile Nation Beauty gave him?  “I actually like the Britney Spears perfume on girls,” Bieber admitted.  “It smells good.”

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