Apple’s business is good. Yesterday, the company announced a staggering $26.7 billion in revenue and $6 billion in profit. That would mean that the last quarter of 2010 was the most profitable quarter in Apple’s vaunted history. What fueled Apple’s meteoric profits in the face of Steve Jobs’ ill health, you might ask? Why, smartphones and tablets, of course!
During a conference call yesterday with Apple COO Tim Cook, the Cupertino technology company boasted about “all-time record quarterly revenue and earnings” brought about by the sales of “more Macs, iPhones and iPads than in any previous quarter in Apple’s history.” Indeed, the boom is good at apple, which sold over 4 million Macs, over 7 million iPads, over 16 million iPhones, and over 19 million, most of which were iPod Touches. The iPod sales were actually a 7 percent decline versus the same quarter last year, but that was offset by Apple’s dominance in the tablet market.
While profits in the past are nice, the big concern of the technology press is Apple’s future. Tim Cook seems positive about Apple’s future with or without Steve Jobs. Cook said, “That’s part of the magic of Apple. And I don’t want to let anybody know our magic because I don’t want anybody copying it. What I would tell you is that in my view, Apple is doing its best work ever, that we are all very happy with the product pipeline. And the team here has an unparalleled breadth and depth of talent and a culture of innovation that Steve has driven in the company, and excellence has become a habit. And so we feel very, very confident about the future of the company.”
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