The future of Netflix is streaming, and the company has taken a big step to ensure the success of their video streaming service, or they will do so in 2016. Netflix has announced a deal to acquire pay TV rights for Disney’s many brands, including Lucasfilm, Marvel, and Pixar. Disney and company are returning to Netflix’s Watch Instantly service! Hooray!
The move bolsters Netflix’s library to the tune of $200 to $300 million dollars a year, depending on box office grosses of the films. As for Starz, it definitely hurts the company. Only Sony Pictures remains as a content provider for Starz after 2016. I imagine they’ll bring other companies back into the fold to replace them, but until then Starz seems to be concentrating on their in-house programming drive. Much like HBO and Showtime, Starz has developed its own programming, such as the hit Spartacus TV series.
“Starz will continue to be the exclusive home of all Disney movies, including the Lucasfilm, Marvel and Pixar releases, and their accompanying digital streaming rights, into 2017,” said a statement from the network. ”Our decision not to extend the agreement for Disney output past that time allows us the opportunity to implement our plan to dramatically ramp up our investment in exclusive, premium-quality original series which will best meet the needs of our distributors and subscribers.”
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