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Whataburger Joins The Ketchup And Mustard Game

Posted 4/24/2013 6:00 am by
Whataburger's ketchup and mustard are coming to your kitchen.

Whataburger’s ketchup and mustard are coming to your kitchen.

Texans will have a new item to add to their shopping lists in the coming weeks.  Texas fast food icon Whataburger is partnering with H-E-B to launch a new series of condiments.  For the first time ever, you can get a little of the Whataburger experience at home, as Whataburger will be entering the condiments game with bottled ketchup and mustard.  Whataburger will bottle and sell its spicy and fancy types of ketchup in 20-ounce bottles while dishing out its mustard in 16-ounce bottles.  Joining the Whataburger line-up at a later date will be potato chips modeled after the Whataburger fries.

“H-E-B aisles are about to include more Texas favorites,” said Whataburger CEO Preston Atkinson in a statement.  “Our condiments have become nearly as popular as our famous burgers, and with so much customer demand to get their hands on our special ketchup and mustard in larger quantities, it was only logical to bottle them up and make them available first through such a well-respected retailer like H-E-B.”

H-E-B and Whataburger are both headquartered in San Antonio, Texas, which makes it a natural fit.  Two Texas institutions joining together to do something to better the both of them.  I can only imagine that eventually the Whataburger foodstuffs will be available outside of Texas, either through Internet sales or through other grocery chains picking up the condiments.  Much like Chicagoans and their hot dogs, Texans and their Whataburger love are everywhere.

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