Pizza is big business, and when your business is pizza, then you need to keep pushing. There are only so many places you can expand to, and Domino’s has already claimed the moon, so you can’t go there. When you can’t go any farther, because you’ve pretty much put a Pizza Hut in every available location (including the pyramids), then you have to get creative and work within your brand to boost your offerings. Pizza Hut now offers calzones, lasagna, pasta, cheese in the crust, and even chicken wings, but there’s a hole in its business that the company is going to close. Pizza Hut is testing out pizza by the slice for a possible national roll-out.
Of course, the company already makes something for the lunch market: the Personal Pan Pizza, which was basically a staple food for me growing up. My dad prefers Pizza Hut to the other chains, so we’d always get Pizza Hut to eat and I never gave much thought to getting a Personal Pan for lunch now and again. However, I can see the appeal of pizza by the slice. You show up, get a slice, and leave, rather than having to wait 10 minutes or call ahead to ensure you could actually have time to get your food and eat it. If you can’t get better, then you can always get faster.
Pizza Hut is testing the concept at its York, Nebraska, and Pawtucket, Rhode Island locations. Company spokesman Doug Terfehr called the step, “the next generation of what the restaurant can be like when it comes to ordering pizza.”
Tags: pizza, pizza hut, restaurants, yum brands, yum, pizza hut by the slice, pizza hut to sell pizza by the slice, pizza hut pizza by the slice, york, nebraska, pawtucket, rhode island, doug terfehr, fast food, fast food restaurants