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New Balance: The Official Shoe Of White People

Posted 11/15/2016 6:50 pm by

new-balance-burned

Donald Trump has a way about him that makes people go crazy.  Take your pick of how he makes people go crazy.  Either he’s leading huge rallies of people or he’s driving people to destroy their cell phones and smash up public monuments.  There seems to be no difference.  Now, because of a statement that’s been misinterpreted as pro-Trump by people online, New Balance shoes are being burned in protest on one hand and praised as “the official shoe of white people” on the other hand.

It’s actually pretty remarkable.  During the various campaigns, Donald Trump, Hillary Clinton, and Bernie Sanders spoke out against TPP, the Trans-Pacific Partnership trade deal that would function as a trans-oceanic NAFTA agreement.  New Balance, the only company that makes athletic shoes in the United States, has been protesting this deal to the Obama administration to no avail, because it would make US-based shoe manufacturing a thing of the past due to cost issues.  After saying that Trump was a move in the right direction, the company is now backing off that statement and scrambling to explain while people Tweet pictures of burnt shoes.

“As the only major company that still makes athletic shoes in the US, New Balance has a unique perspective on trade in that we want to make more shoes in the US, not less.  New Balance publicly supported the trade positions of Hillary Clinton, Bernie Sanders, and Donald Trump prior to election day that focused on American manufacturing job creation and we continue to support them today.”

Meanwhile, white supremacist alt-right website The Stormer published an article by Andrew Anglin declaring New Balance to be the new ‘official shoe of white people’ thanks to the company’s pro-Trump statement (if you can call protesting a trade agreement as pro-Trump.

Said Anglin, “I’m a Nike guy. Or rather, I was.  It’s time to get on-board with New Balance now.  Their brave act has just made them the official brand of the Trump Revolution.”

New Balance, for their part, has vehemently denied any pro-Trump or pro-white supremacy views.  They’re just a company trying to make shoes in Boston.

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