Branding is a tricky thing to nail down — businesses can’t always get it right the first time. Even Google took their logo through several steps before going with the iconic colored moniker. But how about the automobile world? Vehicle giants like Ford and Audi started somewhere humble too, mind you. To get a handle on this idea, just read on for the evolution of popular car logos.

One of my favorite logos has to be the BMW brand. The “Bavarian Motor Works” company has an interesting logo story as well. You know how it displays the ever-popular circular design? Well, originally BMW was an aircraft business — but was forced to change models after World War I. The logo was representational of an airplanes spinning propeller! Check out this concept below.

The history of Mitsubishi is traced back to samurai in feudal Japan. Yes it’s true… the warriors used to bump around in compact autos slicing and dicing evil-doers. Well, not exactly, but the logo is based on the Iwasaki family crest. This family had to trade their samurai status to get out of debt, but the three stacked diamonds eventually found their way into Mitsubishi’s final logo in the mid 70’s. It’s closely reminiscent to the Tosa Clan crest, whose shipping business was acquired by the Iwasaki family in 1868. Combined, it’s the perfect trifecta of branding!

Buick and Saab’s logo evolution is a bit more complicated. For crying out loud, Saab goes through a dozen different versions! It’s interesting to see common elements which were kept (or totally lost) from generation to generation. Except for a rough spot in 1975, Buick really builds on top of a regal design. I’m still not quite sure where a bald eagle comes into play, but then again, it was the 70’s. We have some examples below, so check them out or view more here.

Usually, when someone talks about hot beats, it’s just because they really like the music.  However, one unnamed woman on a flight from Beijing, China, to Melbourne, Australia, got exposed to some really hot beats.  A woman’s headphone burst into flames while she was wearing them! It’s just not safe to enjoy yourself anymore, between […]

This will be the last Samsung Galaxy Note 7 to ever be on an airplane.  After all, the phone has been pulled from shelves and pockets all around the world, because the phones tend to, uh… catch fire and/or explode.  It’s not a laughing matter if you’re flying over the Rocky Mountains with one in […]

Since 2014, Craig Sager has been caught in the fight of his life.  He’s been battling leukemia since 2014, and he’s had multiple stem-cell treatments and rounds of radiation, and he continues to struggle against the disease for all he’s worth.  He’s been a very public face for most of his life, and now he’s engaged […]

The Red Cross is a wonderful organization.  When there’s trouble, the Red Cross is there setting up shelters and handing out food and water.  The Red Cross is normally very sensitive to the community needs around them, to boot.  However, sometimes, something will slip through the cracks that just looks wrong.  One of these things is […]

One of the most famous features of Matt Groening’s fictional town of Springfield is a strange one.  Springfield is home to a giant, perpetually burning tire fire.  I guess considering the town also has a nuclear plant that routinely leaks glowing green waste into the town’s water supply, the tire fire isn’t such a big […]

Gas prices don’t usually go down.  They go up.  Gas prices rose for decades, sometimes slowly, sometimes quickly, but always up on a long enough timeline.  Not long ago, $4 a gallon for gas was a very real proposition.  Nobody thought prices would go in the other direction, and yet… gas prices are going down […]

Fashion designers look for inspiration everywhere.  Some of it is pop culture, like Friday the 13th-inspired hoodies.  Other fashions are inspired by low culture, like deluxe Snuggies.  Some people turn to the culture of their past for inspiration, like the 8-bit video games they grew up on.  Italian fashion house Moschino is partnering with Nintendo […]