For over 150 years, New York City has ushered in the holiday season with a uniquely New York tradition. Every big retailer in New York’s iconic Fifth Avenue does window displays. Basically, the front window of Macy’s or Saks becomes a mini holiday panorama, and as you walk down the street, every store tries to out-Christmas the others. It’s supposedly pretty cool, but I wouldn’t know; like most of the world, I’ve never even been to Manhattan. However, like most of the world, I have access to Google. Google has created a virtual reality trip through New York City’s iconic holiday displays.
It’s called Window Wonderland, and it’s all part of Google’s efforts to provide for virtual reality headsets, either powered by Google Cardboard or Google View (Google’s VR headset). Google’s Art, Copy, and Code team went to the city and took hundreds of high-resolution photos of 18 window displays, and the Window Wonderland mini-site has links to stores and items available for purchase right in the display pictures.
“With all of the artistry and time that goes into creating these holiday windows, we want to open them up to the whole world,” said Google’s head of the Art, Copy, & Code team, Aman Govil.
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