The Force is strong with this one. Spike TV has rolled out an ad campaign using lightsabers and bus stops to appeal to your inner geek. With the instructions “Use only in case of Sith” printed on the outside, these bus shelter ads display lightsabers (yes, real ones) behind glass casing.

Nobody has tried breaking into the emergency Jedi weapons yet, presumably because no Sith have been spotted near West 34th Street and Eighth Avenue.

Just give it a week or two.

At night, these ads really show off — as long as you don’t get them confused with fluorescent back lighting. It’s still a clever way to reach out to Star Wars fans. Cool points go out to the marketers behind this project. If this works, perhaps we’ll see lightsabers included with every marketing campaign from now on!

[via Urbanite]

Fashion designer Marc Ecko’s designs draw from a variety of inspirations, but there’s nothing as cool as his Black Rhino clothing articles.  After all, the Black Rhino collection is the home of the incredibly awesome Black Rhino Jason Hoodie, inspired by Jason Voorhees and the classic 80’s slasher movies in the Friday the 13th series.  […]

Throughout history, there’s been one constant.  People are going to do whatever they can to make themselves more beautiful.  Whether it’s a tattoo of an Internet superstar like Tay Zonday, a tooth tattoo, an eyeball coloration, or even an amputation disguise, there’s no shortage of ideas on what people can do to the body to […]

As lights get smaller and more powerful, you’re going to start seeing them in more and more places.  For example, check out the Galaxy Dress from CuteCircuit.  This formal-style gown made of crinoline, chiffon, 4,000 Swarovski crystals, and 24,000 LEDs is a pretty impressive combination of form and function.  Assuming you want to function as […]

Canada’s Tomb of the Unknown Soldier on Remembrance Day.
Tags: moment of silence, 11:11 on Novemeber 11, Remembrance Day, tributes, veterans

Twenty years ago today, on November 9, 1989, the Berlin Wall came down.  The wall, separating East and West Berlin, was a symbol of the Cold War between the free world and the Soviet Union.  Google has a great selection of images from Life Magazine detailing the history of the wall, and there’s also a […]

From the outside, Emma Cahill looks like your average school girl.  She just turned 16 and attends St Mary’s Convent School in Worcester, England.  She is active in sports and has many friends, but there’s one thing different about Emma.  At 6′5, she is the tallest teenage girl in the UK.
Fortunately for Emma, her unusual […]

The New York Marathon ran this weekend.  Surprisingly, the winner was an American; in fact, Eritrea-born Meb Keflezighi is the first American citizen to win the marathon since 1982 (the year after I was born).  However, with an estimated 42,000 runners in the marathon this year, not all of them are hardcore professionals.  There are […]