For years, advertising firms thought they were brilliant to use various things in the physical world to reach their target audiences.
Stick billboards in the middle of nowhere alongside highways and advertise to people as they drive their cars. Put movie posters on the sides of bus stop shelters and get those morning commuters thinking about their Friday night plans. Even places like the Cheesecake Factory have allowed advertisements to seep into the pages of their menus.
Commercialism is everywhere. The statistics about how much of our day is spent being advertised to will make you nauseous. So, it’s about time commercials came to nature!
Companies are starting to turn their attention towards living objects when deciding where to plaster their next campaign. Although this is perhaps not as shocking as some ad campaigns, Crooked Brains brings us a sample gallery of the creative ways people have started to use trees for advertising:
This tree in Kenya serves as a communal billboard.
The World Wide Fund for Nature (WWF) has taken to using treetrunks for PSAs.
Furniture companies have embraced the need to satisfy the public that their materials are topnotch.
To see these and more tree-centric ads, click here.
Images: Crooked Brains
Tags: green, trees, nature conservation, commercialism, advertising campaigns, Crooked Brains, Neatorama
